Resources

Free Articles continue to be one of the most effective ways of quickly generating traffic and sales, without paying for advertising.

But how can you use free articles to promote an affiliate link? Putting your affiliate link in your Resource Box is not going to work, for a number of reasons:

• people can easily remove your affiliate ID and just visit the main website of the affiliate program (you get no commission)

• an affiliate link makes you look like just another beginner, instead of an expert with something unique to offer

So how do you use articles to promote affiliate products? Here are some strategies:

1. Turn your website into a 'Marketing Resources Directory'

   On your website display book covers and provide brief reviews for a range of eBooks or software that deal with web marketing.

   You could divide your directory into categories: Web Marketing (general), Affiliate Programs, Search Engine Positioning, Email Marketing, Copywriting, Ezine Publishing, etc.

   In your Resource Box at the bottom of your article you could say: John Doe shows webmasters how to succeed in online business. Visit his collection of marketing resources at: http://www.yourdomain.com

2. Write a Free Report

   Write a free report on web marketing and turn it into an exe format free eBook.

   Your free report might have 5 or 6 chapters, each chapter dealing with a different aspect of web marketing (Affiliate Programs, Search Engine Positioning, Email Marketing, Copywriting, Ezine Publishing etc).

   In each chapter you would include recommendations (and your affiliate link) for eBooks or software that deal with that topic.

   Your Resource Box could say: John Doe shows webmasters how to succeed in online business. Download his free report, 'Web Marketing In 5 Easy Steps': http://www.yourdomain.com/free_report.html

3. Customize the affiliate links in Free eBooks

   Most web marketers produce free or trial versions of their eBooks, and in many cases the order links in these free eBooks can be customized with your affiliate link.

   You could build a directory of these free eBooks, each customized with your affiliate link.

   The Resource Box at the bottom of your article might read: John Doe shows webmasters how to succeed in online business. Visit his collection of free eBooks today: http://www.yourdomain.com

4. Use your Resource Box to get new subscribers to your Newsletter and then promote your affiliate programs in your Newsletter.

   This is the strategy most people use. But promoting your affiliate links in a weekly Newsletter is a subtle art - the best way to learn is to join the Newsletters of marketers who specialize in this and study their techniques.

(c) 2002 by Michael Southon

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com

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